Wednesday 27 December 2023

STEVE JOBS - SIMPLICITY

 Steve Jobs was a devotee of simplicity. Here are his 6 takes on simplicity:

1. "That’s been one of my mantras — focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains."

2. "It takes a lot of hard work to make something simple, to truly understand the underlying challenges and come up with elegant solutions."

3. "Simplicity is the ultimate sophistication."

4. "The way we’re running the company, the product design, the advertising, it all comes down to this: Let’s make it simple. Really simple."

5. "Design is not just what it looks like and feels like. Design is how it works."

6. "You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life."

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