10. Mousetrap myth
Others falsely believe that once we have a new idea, the work is done. But the world won’t beat a path to our door or even find the door to an idea for a better mousetrap, unless we communicate it, market it and find the right customers. We all know of at least one "better mousetrap" that is still hidden.
If these are indeed the myths of business creativity, what then are the true components? According to Teresa Amabile, director of research at Harvard, creativity is really driven by four separate components: domain expertise, a defined creativity methodology, people willing to engage and company acceptance of new ideas. Where these components overlap is where real creativity happens.
If you believe your startup's success depends on your company being more creativity and innovative than your competitors, don't just blindly following the historic myths. Instead spend the time needed to understand and nurture the components of creativity in your environment. How creatively are you pursuing innovation in your business?
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